Lead & Inspire Webinar: Build Your Brand: How to Stand Out and Grow Your Career

About the Webinar

Whether you realize it or not, you already have a personal brand. It's shaped by how you show up, the work you deliver, and what people come to know — and trust — you for. And here's the thing: when your personal brand shines, it doesn't just open doors for you. It builds credibility and trust for your organization, too.

Join Mary Tveit from SolDesign for a discussion on building an authentic professional brand — one that's true to your strengths, values, and the career you're working toward. You'll walk away with real, practical strategies to communicate your value, grow your visibility, and create new opportunities, all while staying completely, unmistakably you.

This complimentary webinar is part of Women of Asphalt's Lead & Inspire Webinar Series, a professional development series designed to educate, connect, and inspire the asphalt industry. Hosted by Women of Asphalt and open to everyone, we welcome industry professionals, partners, students, and anyone interested in learning more about asphalt.

Learning Objectives

Participants will:

• Identify what makes their professional brand distinctive.
• Communicate their strengths and build visibility with confidence.
• Leverage their personal brand to support career growth and new opportunities.

Featured Speaker

Mary Tveit

President / Founder
SolDesign

As President and founder of SolDesign, Mary Tveit partners with clients and her talented team of designers and writers to transform ideas into cohesive, engaging content that drives impressions, clicks, and results. She is especially passionate about helping mission-driven organizations use marketing and technology to elevate their messages and expand their impact. 

Mary is also a longtime creative partner and friend of Women of Asphalt. Over the years, she has helped bring WofA’s mission and stories to life through memorable promotional videos, including those featured during WofA Day, that our members have come to recognize and love. We’re thrilled to welcome her to the Lead & Inspire Webinar Series! 

Who Should Attend?

This webinar is ideal for:

• Professionals at any stage of their career
• Emerging and established leaders
• Individuals preparing for a new role or career opportunity
• Students and early-career professionals
• Anyone looking to communicate their value, strengthen their visibility, and grow their career no matter their gender, role, or background!

Why Attend?

Your professional brand shapes how others understand your strengths, value, and potential.

Whether you’re beginning your career, stepping into leadership, or preparing for your next opportunity, you’ll leave with practical strategies to build an authentic brand, communicate your value with confidence, and stand out without feeling overly self-promotional.

Reserve your complimentary spot today!

Can't attend live?

Register anyway! Everyone who registers will receive a link to the webinar recording once it's available, so you can watch on your own schedule.