WofA Takes the Stage at the Asphalt Institute Spring Meeting

Women of Asphalt Keynotes Asphalt Institute Spring Meeting

Women of Asphalt (WofA) was honored to keynote the Asphalt Institute Spring Meeting in Phoenix, Arizona, bringing workforce development and industry collaboration to the forefront of the conversation.

Highlights:

• 200+ industry leaders in attendance
• WofA keynote presentation at the President's Luncheon 
• Panel discussion featuring WofA members and National Partners
• Meaningful conversations around workforce development and the future of the asphalt industry

The asphalt industry continues to face workforce challenges, making it more important than ever to attract, develop, and retain talented professionals.

During the session, Women of Asphalt shared updates on the organization's continued growth and impact, highlighting efforts to support women across every stage of their careers through education, leadership development, mentorship, and community.

The program also featured a panel discussion moderated by Reed Ryan, President of the Asphalt Institute, with Lisa Zenter (Crafco), Lora Collins (Marathon Petroleum and WofA Board Member), Brooke De Vincezi (bp Asphalt), and Seth Hankowski (All States Materials Group, 2026 Asphalt Institute Board Chair, and WofA National Partner).

Together, they shared perspectives on attracting, retaining, and advancing talent, while also discussing why investing in organizations like Women of Asphalt is critical to strengthening the future of our industry. A big thank you to the Asphalt Institute for the opportunity to share the Women of Asphalt mission and engage with industry leaders committed to strengthening the future of our workforce.

What’s next:
Women of Asphalt will continue sharing its mission with industry audiences across the country: attracting, retaining, and advancing women in the asphalt industry.

Through speaking engagements, partnerships, and workforce development initiatives, we are committed to helping organizations build stronger teams and a stronger future workforce.

Interested in having Women of Asphalt speak at your conference or industry event? We'd love to continue the conversation and explore opportunities to share workforce development insights, industry trends, and the Women of Asphalt mission with your audience.

For speaking inquiries and partnership opportunities, contact Brittyn Heisler.